Privacy policy

Last updated: 30 April 2026

Liefjes & Co Europe - Baby Products operates this online store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a carefully curated shopping experience (the “Services”). Liefjes & Co Europe - Baby Products uses Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use and share your personal data when you visit or use our Services, make a purchase or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence regarding the processing of personal data.

Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read this Privacy Policy and understand how we process your data.

Personal Data We Collect

“Personal data” means information that can identify you directly or indirectly. This does not include anonymous data.

We may collect the following data:

Contact details: name, address, billing and shipping addresses, telephone number and email address.
Financial information: payment details such as credit card information, transactions and payment confirmations.
Account information: username, password and preferences.
Transaction information: products viewed, purchases and returns.
Communications: messages you send us.
Device information: IP address, browser and device information.
Usage information: how you use our website.

How We Collect Your Data

We collect data:

Directly from you, when you make a purchase, create an account or contact us.
Automatically, through cookies and technologies.
Through service providers, such as Shopify.
Through partners or third parties.

How We Use Your Data

We use your data for:

1. Providing and Improving Our Services

Processing orders.
Arranging shipping.
Managing accounts.
Providing a personalised shopping experience.

2. Marketing

Sending newsletters and offers.
Displaying personalised advertisements.

3. Security

Preventing fraud.
Securing accounts.

4. Communication

Providing customer service.

5. Legal Obligations

Complying with legislation and legal requests.

Sharing Personal Data

We may share your data with:

Shopify and service providers for payments, shipping and IT.
Marketing partners.
Other parties when you give permission.
Others within our organisation.
Other parties to fulfil legal obligations.

Shopify

Our online store runs on Shopify. Shopify also processes personal data to improve its services. Your data may be shared with Shopify and third parties, including outside your country.

More information: https://privacy.shopify.com/en